Complete Acquisition System

OxyNova — Full-Funnel
Acquisition System

A 3-Angle Growth Architecture for Home Hyperbaric Chambers

Built by Steve Ellis

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The System

How the Funnel Works

OxyNova's acquisition system targets three distinct buyer personas through angle-specific ads, pre-sell landing pages, and personalized quizzes. Each path qualifies the lead, delivers a tailored recommendation, and routes them to a consultation booking -- all before a sales rep ever picks up the phone. Every touchpoint is built, connected, and ready to deploy.

Ads Pre-Sell Page Quiz Results Book Call Confirm -ation Close Nurture Sales Call Close

The Strategy

Three Buyer Angles

Each angle targets a distinct buyer persona with tailored messaging, a dedicated landing page, a personalized quiz, and angle-specific results -- all feeding into a unified sales pipeline.

Longevity & Recovery

Health-conscious adults 40-65+

Targets the biohacking and anti-aging community. Positions HBOT as the cornerstone of a home recovery protocol for cellular regeneration, inflammation reduction, and healthspan extension.

Landing Page Quiz Results Page

Brain Recovery

TBI, concussion, and cognitive decline

Targets families dealing with concussions, TBI, or cognitive decline. Positions HBOT as a clinically-backed neurological recovery tool now available for home use, offering hope where traditional treatments plateau.

Landing Page Quiz Results Page

Athlete Performance

Competitive and recreational athletes

Targets athletes and fitness enthusiasts seeking faster recovery and a competitive edge. Positions HBOT as the same technology used by elite teams and Olympic athletes -- now available for home use.

Landing Page Quiz Results Page

What's Been Built

Complete Deliverables

Every page below is live, functional, and ready for deployment. Click any card to view the deliverable.

Strategy Document
Full strategic overview, positioning, competitive analysis, and 90-day roadmap
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Pitch Deck
Visual presentation covering strategy, market opportunity, and implementation plan
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Longevity Landing Page
Pre-sell page for the longevity and anti-aging audience angle
View
Brain Recovery Landing Page
Pre-sell page for the TBI, concussion, and cognitive recovery audience
View
Athlete Performance Landing Page
Pre-sell page for competitive athletes and fitness enthusiasts
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Longevity Quiz
Lead qualification quiz personalized for longevity-focused buyers
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Brain Recovery Quiz
Lead qualification quiz for brain injury and cognitive recovery prospects
View
Athlete Performance Quiz
Lead qualification quiz for athletes seeking recovery advantages
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Longevity Results
Personalized recommendation page with product match and CTA
View
Brain Recovery Results
Personalized recommendation page for brain recovery prospects
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Athlete Results
Personalized recommendation page for athlete performance prospects
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Booking Page
Consultation scheduling page with calendar integration ready
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Confirmation Page
Post-booking confirmation with next-steps and expectation setting
View
Ad Concepts Gallery
30+ ad creative concepts across all three audience angles
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Email Outreach Templates
Cold email sequences for partnership and B2B outreach
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DM Outreach Templates
Direct message scripts for social media outreach campaigns
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The Opportunity

Market Landscape

The home hyperbaric chamber market is accelerating rapidly -- and the brands currently competing have weak digital presence. This is a blue-ocean opportunity.

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Current Market Size
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Competitor Funnel Score
Blue ocean positioning: Competitors rely on basic product pages and Google Ads. None are running sophisticated multi-angle acquisition funnels. OxyNova has the manufacturing excellence and 22+ year track record -- this system adds the digital acquisition layer that turns that credibility into consistent, scalable revenue.

Who Built This

About Steve Ellis

Steve Ellis

DTC Growth Strategist

$100M+ in managed ad spend across direct-to-consumer brands. 10+ years building acquisition systems -- product sourcing, Shopify architecture, offer engineering, funnel design, and lifecycle monetization.

I helped over 100 entrepreneurs start and scale with Shopify through my coaching program Scale With Steven. I think in funnels, not campaigns -- and I approach marketing through belief alignment, identity pain, and narrative-driven positioning.

"This isn't a proposal. It's a proof of concept."
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