3 Angles. 18+ Pages. 30 Ad Concepts. 90-Day Roadmap.
Built by Steve Ellis — DTC Growth Strategist
The entire home hyperbaric industry sells the same way: product pages, spec sheets, and "call for pricing." No segmentation. No lead qualification. No nurture sequences.
Home hyperbaric is transitioning from niche medical to mainstream wellness. Price points ($4K–$25K+) mean buyers need education, trust, and financing. The buyer journey is 30–90+ days. Nobody is nurturing leads through it.
We audited funnel sophistication across the top 5 home hyperbaric brands. The gap is massive.
A biohacker and a concussion parent have completely different objections, timelines, and trust thresholds. Running one funnel for all buyers doesn't scale.
Each angle gets its own: pre-sell page, quiz, results page, ad creative (10+ concepts), and email/SMS nurture sequence.
Every stage is built. Pre-sell educates. Quiz qualifies. Results personalize. Call booking converts. Nurture rescues. Sales team closes informed.
These are proven DTC high-ticket benchmarks. The quiz → call → close model consistently outperforms traditional ecommerce for products over $5,000.
3 Gates: Intent (why are they here?), Ability (budget + financing), Fit (home readiness + timeline). Every lead is scored automatically. Hot leads trigger instant SMS to your sales team.
Before every call, your sales rep has: quiz score, motivation angle, budget comfort, financing needs, timeline, and biggest objection. No more cold calls.
Each angle gets a customized email sequence. Longevity: 7-day. Brain Recovery: 10-day. Athlete: 7-day. Plus SMS triggers for hot leads and re-engagement.
UTM parameters on every touchpoint. First-touch + last-touch captured. Server-side Meta CAPI events. Weekly dashboard: spend, leads, qualified leads, calls, closes, CAC by angle.
Every page includes footer disclaimers, "not medical advice" language, and "consult a professional" encouragement. All creative is compliance-reviewed.
Each step increases commitment and value. Buyers self-select through the ladder. By the time they reach sales, they're educated, qualified, and ready.
Conservative estimates. As the system optimizes over 90 days, CAC drops and close rates improve. The compounding effect is the point.
Every link above opens a working page. Click through the entire funnel — from ad creative to booking confirmation.
This is the number that tells you where to invest, where to optimize, and where to cut. Everything feeds back into this single metric.
Steve Ellis — DTC Growth Strategist
$100M+ in managed ad spend · 10+ years building acquisition systems
100+ entrepreneurs coached through Scale With Steven